A few of our employees spent this past weekend in San Francisco to attend WordCamp SF 09 and TWTRCON 09. What a busy weekend it was. WordCamp SF had another great turnout this year with another round of awesome folks to speak at the event.
ServerBeach is a proud sponsor of WordCamps and has sponsored the following 2009 WordCamps:
Be sure to stop by our table at these events and say hello to our staff and pick up some cool “Beach” swag.
On Sunday, I attended the first ever TWTRCON 09 conference in San Francisco. Being the Community Evangelist for PEER 1 – ServerBeach and utilizing Twitter for both company and personal use, I was excited to see what this conference was about. I would just like to state that I was completely blown away with the entire event. Not only was it well organized, there were some major companies who spoke at the event – Guy Kawasaki – Alltop, Ed Terpening – Wells Fargo, Porter Gale – Virgin America, Jeremiah Owyang – Forrester Research, Richard Brewer-Hay – eBay Inc, representatives from Carl’s Jr, Comcast, PR Newswire, the Phoenix Suns and so many others. View the entire list of speakers here: http://twtrcon.com/
Talk about information overload. These companies spoke candidly about how they used Twitter for business and what they’ve learned along the way. I spent the day listening, learning, and of course…taking pictures, which you can view on our PEER 1 Flickr page.
I’d like to share a few things that I took away from TWTRCON –
* Marketing – Influence (was): attracting attention to yourself. Influence (is): providing attention and value to others.
* How to measure Twitter success: Engagement. New relationships. Meet customers. Brand loyalty. Fun.
* Your company account needs to have a personality. Create your voice. Engage with personality.
* Twitter is dramatically changing era of top-down management of corporate communications, in real time.
and finally – “News no longer breaks…it tweets.”
If you’re already on Twitter, please give us a follow and let’s connect. We’re @ServerBeach and @PEER1. Which reminds me of another thing that I learned at TWTRCON – be totally transparent, both personally and professionally. With that note – I’m Charnell Pugsley, the Community Evangelist for PEER 1 – ServerBeach and @charnellpugsley on Twitter. Give me a follow, I’ll follow back and we’ll connect!