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SaaS Experts to Discuss The Seven Deadly Mistakes of ISV SaaS Offerings

Free Webinar Hosted by PEER 1 Offers Strategic Insight on Issues Surrounding SaaS Development

PEER 1 will host a free webinar with partners OnDemand Solutions and Mural Ventures, Tuesday, June 24 at 2 p.m. EDT. In this first-time event, industry experts will share their extensive experience and innovative methodologies that have helped ISVs build successful and profitable Software as a Service (SaaS) applications. Attendees will learn how to escape pitfalls that have hobbled other ISVs, potentially saving their businesses thousands of dollars.

SaaS is here to stay, with an estimated 25 percent of all software delivered in the next few years expected to be SaaS, according to Gartner projections. As successful SaaS companies know, in order to take advantage of the considerable benefits of this delivery method you must run your company in a completely new and different way rather than rely on the traditional methods. This webinar will help companies avoid many of the more common mistakes.

What: Free webinar on “The Seven Deadly Mistakes of ISV SaaS Offerings,” which include:

  • Cannibalizing your current revenue by providing your existing offering to the same customers
  • Underestimating the power of and need for customer service in the SaaS model
  • Offering free trials that don’t convert prospects to customers
  • Underestimating the importance of web-centricity for marketing, sales and support

Who: Featured speakers

  • Mike Jalonen, CEO, OnDemand Solutions
  • Jeff Hagins, Partner and CTO, Mural Ventures
  • Robert Miggins, Vice President of Business Development, PEER 1

When: Tuesday, June 24, 2008 – 2:00 p.m. Eastern

To Attend: For more information and registration visit http://www.bulldogsolutions.net/Peer1/PER06242008/frmRegistration.aspx?bdls=15176

“We are very pleased to be offering this valuable webinar along with our partners,” said Robert Miggins, vice president of business development for PEER 1. “Through our experiences we have found there are many reoccurring key issues that business owners and developers alike are unaware of. Through this presentation we will give listeners practical steps and insight to address these issues and in turn increase customer reach and satisfaction.”

About PEER 1
PEER 1, a leading online IT infrastructure provider, believes in the limitless opportunity of the Internet and the business growth and continuity it provides for its more than 10,000 customers. PEER 1 delivers highly scalable managed hosting and co-location solutions to ensure customers’ online presence is always fast, always available. Since 1999, PEER 1 has grown to include data centers and network points of presence in 17 major cities across North America and Europe. Serving a variety of companies, PEER 1 offers solutions that grow through every stage of web commerce, regardless of company size. The company’s headquarters are in Vancouver, Canada and the stock is traded on the TSX under the symbol PIX. For more information visit: http://www.peer1.com.

About ODS
OnDemand Solutions provides business and technical services to established and startup organizations who are already using, or who are looking to use, the OnDemand or “Software as a Service” (SaaS) delivery model. Our services and best practices are designed to rapidly develop and launch new OnDemand and SaaS businesses, accelerate growth for organizations with a current SaaS offering, and assist independent software vendors (ISVs) to convert from a perpetual license model to a subscription revenue model.

About Mural Ventures
Mural Consulting is a specialized team of Software-as-a-Service experts. We work with ISVs and Service Providers to create SaaS strategies that drive real actions, and then execute those actions side-by-side with our clients. We deliver business success in the fast-changing, competitive SaaS environment. Mural has conducted over 300 executive SaaS business design sessions globally. From that experience, we’ve assembled 8 Key Success Factors for SaaS success. These KSFs form the foundation for all of our strategy and execution services.

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