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Good Enough Just Isn’t Good Enough Anymore

If you ask someone what they think is most important to a technology company, the quick answer will probably be, “the technology”. While that is important, you can’t build a successful company with technology alone.

When we shop, no matter what we’re looking for we always want to get the best deal possible. This doesn’t necessarily mean that we’re looking for the cheapest price. We all know that cheap doesn’t always mean better. In todays world, when a potential customer is looking for a dedicated server, they’re not only looking for a server that meets their requirements along with their price range. They’re looking for the provider that offers the easiest way to ‘get in and out”.

When I shop online for a product, I’m much happier going through the entire ordering process by myself. I don’t want to have to call some 800 number, go through the hassle of an automated system having to press buttons left and right to reach a customer service representative, then have to actually speak to someone. Why? We all know the answer to that one.

I picked up a book over the weekend titled Raving Fans. I recommend this book to anyone in the customer service industry, especially managers. Many companies lose focus of what the customer really wants and drives for the latest technology at the cheapest price. Even though customers may say that is what they want, they really want to have a good customer service experience.

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”

PEER 1 has realized this and has created a new campaign, “We get IT”. We’re committed to keeping on top of what’s new on the web, how to make it work and keeping it all real for our clients. We’ll continue to look for new opportunities to evolve and grow PEER 1 to provide the best options for our clients. And at each step of that journey we’ll be working right beside our clients to help them manage their own evolving needs. Offering a scalable partnership that will continue to provide solutions well into the future. You’ll never outgrow us and that’s one less thing to worry about.

3 Responses

  1. it’s all about the experience.

  2. You’re absolutely right! Give a customer a bad experience and they’ll go elsewhere to find better. Customers don’t exercise their power as a consumer in a capitalist society. If the service is “good enough” it’s more of a hassle to cancel than to just deal with it. One lesson that many companies have to learn is that mediocrity doesn’t cut it anymore. Keeping your customers just happy enough that they don’t cancel is not the way to run a truly successful business. However, the only way a company will learn that is if their customers teach them.

  3. I like this new philosophy. I’ll have to rate Peer 1 on my website.

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