Here’s a short interview with Kerry Munro, General Manager of Yahoo! Canada at the MASSIVE 2007 technology show on March 28th in Vancouver, Canada which was title sponsored by our parent company, PEER 1. Yahoo! has launched project Panama which is their new search marketing advertising platform. I went to their launch party a few months ago, and I have to say it’s very impressive. It has some really compelling features including the ability for you to advertise within very specific geographical areas, right down to the municipal/city level. This serves small businesses well who only cater to a local or regional market. To see other video interviews from MASSIVE 2007, click here.
Posted on April 2, 2007 by Rajan Sodhi