I read an article not long ago that spoke about how Web 2.0 technology empowers the user with web tools and sites such as Wikipedia, Digg, Flickr, YouTube, MySpace and so many others. Sites like this are user friendly, easy to access and share. I’m always amazed at how far we’ve come from just not too long ago with technology, social networking and the like.

Bridging the gap between consumer Web 2.0 and enterprise. All of these individual Web 2.0 sites are great for the average person, but to reach the Enterprise they need to be combined in such a way that works for companies. Enterprise needs are much different than personal needs, so someone needs to become the conduit between consumer and enterprise: a community evangelist. Being a Community Evangelist, my job is to talk to both customers and the internal business units to get everyone working together, bridging the gap. Customers don’t always understand how the business works internally (if they did, they could do it themselves!) and businesses sometimes lose focus of what their customers really need or want.

To read more, check out “Enterprise Mashups”.